LIV APARTMENTS

DEFENCE
HOUSING
AUSTRALIA

While a major developer in the east coast, Defence Housing Australia was seeking to establish its brand in Western Australia. Following a comprehensive completive tenders process, Rare/Brandform was engaged to develop a name, project brand and integrated marketing campaign to position DHA’s project as an aspirational residential apartment development in the east end of Fremantle.

BRANDFORM’S SCOPE OF WORK
  • Market research
  • Brand strategy and identity design
  • Marketing and sales collateral
  • Environment and display suite design
  • Signage and hoarding design
  • Advertising campaign development
  • Location and lifestyle photography and videography
  • Website design and development including integration with reporting tool
  • Email marketing communications